Rebranding, Repackaging, and Digital Marketing Analysis for Micro, Small, and Medium Business Owners

Authors

  • Putri Ekaresty Haes Universitas Pendidikan Nasional, Indonesia
  • Elizabeth Elizabeth Universitas Budi Luhur, Indonesia
  • Luckhy Natalia Anastasye Lotte Universitas Papua, Indonesia
  • Abdurohim Abdurohim Universitas Jenderal Achmad Yani, Indonesia
  • Joko Ariawan Universitas Bina Sarana Informatika, Indonesia

DOI:

https://doi.org/10.52121/ijessm.v5i2.790

Keywords:

Rebranding, Repackaging, Digital Marketing, Micro, Small, Medium Business Owners

Abstract

The purpose of this research study is to analyze rebranding, repackaging, and digital marketing for micro, small, and medium business owners in Indonesia. This study uses a qualitative method with data collection through interviews and focus group discussions with Indonesian Micro, Small, and Medium Business Owners. The results of the study indicate that rebranding, repackaging, and digital marketing program to improve the capabilities of micro, small, and medium businesses is running well.

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Published

2025-06-06

How to Cite

Haes, P. E., Elizabeth, E., Lotte, L. N. A., Abdurohim, A., & Ariawan, J. (2025). Rebranding, Repackaging, and Digital Marketing Analysis for Micro, Small, and Medium Business Owners. International Journal Of Education, Social Studies, And Management (IJESSM), 5(2), 820–825. https://doi.org/10.52121/ijessm.v5i2.790

Issue

Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM) | IN PRESS

Section

Articles

License

Copyright (c) 2025 International Journal Of Education, Social Studies, And Management (IJESSM)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.