[1]
Ferrari, F., Ahmad, G.N. and Krissanya, N. 2025. The Role of Brand Ambassador, Brand Image and Brand Awareness in Shaping Purchase Decision of Calvin Klein Brand in E-Commerce Through Brand Trust as a Mediating Variable. International Journal Of Education, Social Studies, And Management (IJESSM). 5, 2 (May 2025), 768–785. DOI:https://doi.org/10.52121/ijessm.v5i2.759.