International Journal Of Education, Social Studies, And Management (IJESSM)

The Influence of the Audit Committee and Company Age on the Financial Report Quality of Energy Sector Companies Listed on the Indonesia Stock Exchange

2025-03-25T03:18:11-07:00

This study aimed to analyze the effect of the audit committee and company age on the quality of financial statements in energy sector companies listed on the Indonesia Stock Exchange (IDX). The research sample consisted of 15 companies selected using purposive sampling method based on certain criteria, such as being listed on the IDX main board, having annual financial reports during the 2017-2022 period, and reporting positive profits. The method used in this research is a quantitative approach with multiple linear regression analysis used to test the hypothesis. The results showed that the audit committee had no significant effect on the quality of financial statements, while the age of the company had a negative effect. This finding indicates that the longer the company operates, the possibility of declining financial statement quality, which can be caused by factors such as suboptimal accounting practices or a decrease in the effectiveness of corporate governance. Therefore, stricter oversight is needed to ensure transparency and accountability of financial statements in the energy sector.

The Influence of Salary, Work Environment, and Working Hours on Employee Turnover Intention at Bintang Pulubala Farm

2025-03-25T08:03:33-07:00

This study aims to analyze the effect of salary, work environment, and working hours on employee turnover intention at Bintang Pulubala Farm. Turnover intention is an essential indicator in human resource management that can affect the stability of a company's workforce. This research uses a quantitative method with data collection techniques through questionnaires distributed to 93 permanent employees at Bintang Pulubala Farm. The data obtained were analyzed using multiple linear regression analysis with classical assumption tests to ensure data validity and reliability. The independent variables in this study are salary, work environment, and working hours, while the turnover intention is the dependent variable. The results showed that salary had a negative and significant effect on turnover intention, which means that the higher the salary, the lower the employee's desire to change jobs. The work environment also negatively and significantly affects turnover intention, indicating that a conducive work environment can reduce employee intentions to leave. Meanwhile, working hours have a positive and significant effect on turnover intention, which means that the higher the workload, the more likely employees are to look for other jobs. This study concludes that salary and work environment factors can be the main strategies for reducing turnover intention. At the same time, more flexible working hour management can be a solution to increase employee retention. Therefore, company management is advised to improve employee welfare through more competitive wage policies and a better work environment to reduce turnover intention.

Factors Influencing Health Insurance Participation Among Bentor Drivers in Gorontalo Regency

2025-03-29T12:05:37-07:00

This study examines the factors influencing the participation of Bentor drivers in the National Health Insurance (JKN) program in Gorontalo Regency. Using a logistic regression model, the findings indicate that age and mobile phone ownership significantly impact JKN enrollment, whereas education, income, and distance to healthcare facilities do not show a meaningful effect. These results suggest that awareness and accessibility play a more crucial role in shaping participation decisions than traditional socioeconomic factors. The increasing use of mobile technology highlights its potential in expanding JKN coverage. Individuals with mobile phones have better access to information and a more convenient registration process, which increases their likelihood of joining the program. Meanwhile, the non-significant effect of education and income implies that knowledge about JKN is not solely dependent on formal education or financial capacity. Policy implications from this study emphasize the need for digital-based outreach programs to enhance awareness of JKN benefits. Social media, mobile applications, and online registration systems can improve access and facilitate a more efficient enrollment process. Furthermore, targeted policies for informal workers, including incentives or simplified administrative procedures, may encourage broader participation. In conclusion, JKN participation is driven more by access to information and ease of registration than by socioeconomic status. Strengthening digital initiatives and designing inclusive policies can significantly improve JKN coverage, ensuring better healthcare protection for all segments of society. This study provides valuable insights for policymakers in developing more effective strategies to enhance healthcare accessibility in Indonesia.

The Effect of Environmental, Social, and Governance (ESG) Disclosure on Investment Efficiency (an Empirical Study on Manufacturing Companies Listed on the Indonesia Stock Exchange in 2019–2023)

2025-04-23T03:34:38-07:00

This study examines the impact of Environmental, Social, and Governance (ESG) disclosure on investment efficiency in manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2019 to 2023. As ESG practices gain global prominence, their role in enhancing transparency and reducing information asymmetry is considered crucial for sustainable business and efficient investment decisions. Using a purposive sampling method, 37 manufacturing firms were analyzed over a five-year period, employing secondary data from international ESG databases. Panel data regression with the Random Effect Model was used to test both aggregated and disaggregated ESG dimensions—environmental, social, and governance—against investment efficiency, measured through residuals of the Biddle et al. (2009) investment model. The findings indicate that aggregated ESG disclosure does not significantly influence investment efficiency. However, when disaggregated, social disclosure demonstrates a significant positive effect, while governance disclosure shows a significant negative effect. Environmental disclosure was found to have no significant impact. These results suggest that while social responsibility initiatives contribute positively to investment decision-making by improving stakeholder trust and reducing agency conflict, overly rigid governance mechanisms may limit managerial flexibility, hindering efficient investment. The study highlights the limited awareness and implementation of ESG practices in Indonesia’s manufacturing sector, as well as the need for future research to explore mediating factors or expand samples across other sectors or countries. The research contributes to understanding ESG’s nuanced role in shaping financial performance within emerging markets.

The Effect of Esg Disclosure on Firm Value

2025-04-23T03:36:34-07:00

The escalating threat of climate change has increasingly urged humanity to incorporate environmental considerations into various aspects of life, including investment decisions. This research investigates the influence of Environmental, Social, and Governance (ESG) disclosure on firm value among companies listed in the IDX ESG Leaders index during the period 2021–2023, utilizing stakeholder theory as the theoretical foundation. Employing a quantitative research design with purposive sampling, the study applies multiple linear regression analysis. The dependent variable, firm value, is proxied by the Price to Book Value (PBV), while the independent variables include aggregate ESG, Environmental, Social, and Governance disclosures, each measured using the Sustainability Report Disclosure Index (SRDI). The empirical findings reveal that aggregate ESG disclosure exerts a positive and statistically significant influence on firm value. Among the ESG components, Social Disclosure emerges as the only dimension with a significant and positive effect on firm value, whereas Environmental and Governance disclosures do not demonstrate any significant impact. These outcomes reflect the extent of investor confidence in firms that prioritize stakeholder engagement through robust ESG practices, particularly in social dimensions, thereby establishing a source of competitive advantage and enhancing firm valuation. This study offers practical implications for both corporate actors and investors by highlighting the strategic value of adopting ESG principles as non-financial instruments to support value creation and sustainable business growth.

The Role of Da'i and Influencers in Presenting Islamic Preaching Content on Social Media Case Study: The Success of Islamic Preaching in the Younger Generation

2025-05-03T08:31:58-07:00

This study analyzes the role of preachers and influencers in presenting da'wah content on social media and its impact on the success of da'wah among the younger generation. Using a qualitative case study approach on several popular accounts, this study found that collaboration between preachers and influencers, creative content strategies, and the use of interactive social media features contributed significantly to increasing the understanding and involvement of the younger generation in religious activities. The results also show that personal branding, theme relevance, and communication style that is close to everyday life are the keys to the success of digital da'wah.

Liquidity Ratio Analysis to Assess the Financial Performance of PT Mayora Indah Tbk

2025-04-17T03:10:49-07:00

This study's background is based on previous studies that show variations in the assessment of the company's financial performance. Therefore, this study was conducted to provide a clearer picture of the company's ability to meet its short-term obligations. The research method used is descriptive analysis with a quantitative approach, where the data obtained is classified, explained, and analyzed using liquidity ratios, namely the Current Ratio, Quick Ratio, and Cash Ratio. The data used are the financial statements of PT. Mayora Indah Tbk for the last five years. The study results show that the Current Ratio, Quick Ratio and Cash Ratio have sufficient cash to meet their short-term obligations. Based on the results of this analysis, it can be concluded that PT. Mayora Indah Tbk has good liquidity and can meet its short-term obligations during the study period. Thus, the initial hypothesis stating that the company's liquidity ratio is in poor condition is rejected.

The Influence of Regret, Alternative Attractiveness, and Subjective Norms on Switching Intention: A Study on NIVEA Users in Bandar Lampung

2025-05-04T21:13:16-07:00

This study investigates the influence of regret, alternative attractiveness, and subjective norms on switching intentions among users of NIVEA Body Serum in Bandar Lampung. Amid growing competition in the skincare industry, understanding the psychological and social factors driving brand switching behavior has become critical for companies aiming to retain customer loyalty. The research adopts a quantitative approach, collecting data from 120 respondents who are current or former users of NIVEA Body Serum. Data were gathered through structured online questionnaires using a Likert scale and analyzed using multiple linear regression. The results reveal that both regret and alternative attractiveness significantly influence consumers’ intentions to switch brands. Regret arises when users perceive that an alternative brand could offer better performance, prompting dissatisfaction with the current product. Similarly, the attractiveness of competing products, such as those offering superior quality or affordability, further motivates users to consider switching. Conversely, subjective norms—social pressures from peers or significant others—did not significantly affect switching intention in this context. These findings imply that internal evaluations and personal product experiences outweigh external social influences in shaping brand switching decisions. The study contributes to consumer behavior literature by emphasizing the role of cognitive and emotional factors in brand loyalty decisions, specifically within the skincare sector. It also provides practical insights for marketers to address user dissatisfaction and to enhance their value proposition to mitigate switching behavior.

Challenges and Solutions in Administrative Management in Educational Institutions in Labuhanbatu Regency

2025-05-11T19:43:19-07:00

This study investigates the administrative management challenges faced by educational institutions in Labuhanbatu Regency and explores strategic solutions adopted by selected schools. Using a qualitative case study approach, data were collected through interviews, document analysis, and observations involving 15 stakeholders from ten institutions. The findings reveal systemic issues, including an absence of local policy guidelines for principal tenure, political interference in leadership appointments, inadequate digital proficiency among administrative staff, and a lack of structured performance evaluation. These challenges have led to frequent leadership turnover, inefficiency in school operations, and employee burnout. However, several high-performing schools have implemented effective solutions, such as internal training workshops, Total Quality Management (TQM) practices, and participatory leadership, resulting in measurable improvements in administrative efficiency and stakeholder satisfaction. The study concludes that while administrative problems are multifaceted, they can be addressed through targeted institutional reforms supported by policy and capacity-building initiatives.

Effective Strategies for Digital-Based Archive and Document Management in Labuhanbatu High School

2025-05-11T19:55:18-07:00

This study explores the implementation of digital-based archive and document management strategies at Labuhanbatu High School, focusing on their effectiveness, usability, resource readiness, and operational challenges. Employing a mixed-methods approach, the research involved surveys, interviews, and observations with 30 participants comprising administrative staff, teachers, and IT personnel. The results revealed a high level of effectiveness (mean score: 4.2) and usability (mean score: 4.0), indicating that the system significantly improved document accuracy, retrieval speed, and user accessibility. However, the readiness of human resources (mean score: 3.8) and infrastructure limitations, such as insufficient storage and unstable internet, were identified as critical areas needing improvement. Organizational barriers, including the absence of formal SOPs and limited budget, also hindered optimal implementation. The findings suggest that comprehensive training, structured policy support, and phased infrastructure development are essential to sustain and scale digital archiving systems in educational institutions.

Efficiency of Administrative Processes Through the Implementation of Digital Technology in Quality Public Services in Labuhanbatu Regency

2025-05-11T20:06:35-07:00

This study examines the efficiency gains in public administration through the implementation of digital technology in Labuhanbatu Regency, Indonesia. Employing a qualitative descriptive approach and guided by the Technology–Organization–Environment (TOE) framework, the research explores how digital platforms, mobile services, and organizational reforms have transformed bureaucratic processes. Key findings reveal substantial improvements in processing times, cost efficiency, citizen satisfaction, and staff productivity, supported by inclusive initiatives such as the Bupati Ngantor di Desa (BUNG DESA) program. Despite infrastructural and literacy-related challenges, the government's adaptive responses—such as hybrid service delivery and targeted ICT training—have sustained the momentum of reform. The study concludes that successful digital transformation in public administration requires more than technological deployment; it demands institutional alignment, inclusive strategies, and continuous adaptation. Labuhanbatu’s experience offers valuable insights for replicating scalable, citizen-centric digital governance in other regional contexts.

The Relationship Between Organizational Culture and Administrative Management Performance in the Public Service Sector in Labuhanbatu Regency

2025-05-11T20:13:07-07:00

This study aims to analyze the relationship between organizational culture and administrative management performance in the public service sector of Labuhanbatu Regency. Using a quantitative correlational approach, data were collected through structured questionnaires from 120 civil servants across various local government agencies. The analysis revealed a significant positive relationship between organizational culture and administrative performance (r = 0.643, p < 0.01). Clan and Market culture types emerged as the most influential predictors, while Adhocracy and Hierarchy cultures showed no statistical significance in the regression model. These findings highlight the importance of fostering collaborative and result-oriented work cultures to support sustainable bureaucratic reform.

The Role of Administration in Enhancing the Efficiency of Human Resource Management at the Tax Office

2025-05-11T21:46:36-07:00

This study examines the strategic role of administrative functions in enhancing the efficiency of Human Resource Management (HRM) in Indonesian tax offices. Using a descriptive qualitative case study approach, data were collected through interviews, document analysis, and direct observation at two regional tax offices. The findings reveal that structured and digitized administrative systems significantly improve the performance of key HR functions, including recruitment, payroll, training, and employee data management. Efficiency scores in administratively supported environments were consistently higher—averaging 27.9% more—than in settings lacking such support. Notably, digital tools reduced processing time, minimized errors, and strengthened transparency and accountability. The study concludes that administration must be reframed from a support function to a strategic enabler within HRM. Strengthening administrative capacity is essential for improving institutional effectiveness, especially in the public sector context.

The Role of Administrative Management Information Systems in Enhancing Operational Efficiency at PT. ABC

2025-05-11T21:51:33-07:00

In the digital transformation era, organizations are increasingly adopting Administrative Management Information Systems (AMIS) to enhance operational efficiency and competitiveness. This study explores the implementation of AMIS at PT. ABC using a mixed-methods approach, combining quantitative performance metrics with qualitative insights from managerial staff. The results indicate that AMIS significantly improves administrative task processing speed, reduces error rates, and lowers operational costs. Furthermore, the system fosters transparency, real-time decision-making, and cross-departmental collaboration. The integration of Artificial Intelligence and data governance protocols further elevates AMIS from a transactional tool to a strategic asset. However, challenges such as user resistance and digital literacy gaps highlight the importance of comprehensive training and change management. Overall, AMIS proves to be a critical enabler of operational excellence and digital transformation within PT. ABC.

An Analysis Of Transparency and Accountability in the Village Head’s Role in the Appointment of Village Officials

2025-05-23T07:49:08-07:00

This study aims to analyze the transparency of village head authority management in the appointment of village officials and to identify the inhibiting factors in Desa Jangan-Jangan, Pujananting Subdistrict, Barru Regency. A descriptive qualitative approach was employed, with data collected through observation, interviews, and documentation. Data validity was ensured through credibility, transferability, dependability, and confirmability tests. The findings indicate that the level of transparency in the appointment process is relatively adequate, as reflected by indicators such as the provision of clear information, ease of access, and the existence of mechanisms for reporting violations. However, the lack of collaboration with mass media and non-governmental organizations remains a significant shortcoming. Key barriers include limited public outreach, low community awareness, and insufficient infrastructure. These results highlight the need to strengthen village governance capacity to enhance transparency and accountability in local bureaucratic processes.

Implementation of Total Quality Management in Improving the Quality of Education at State 2nd High School Tebo, Jambi Province

2025-05-19T07:54:19-07:00

The educational practices organized by this madrasah still have difficulty in obtaining adequate resources. The implementation process of quality management has not begun with an analysis of the identified problems. Even still felt lack of training and guidance on quality. Based on that, this study aims to analyze the implementation of total quality management (TQM) in improving the quality of education at Madrasah Aliyah Negeri 2 Tebo. This qualitative research uses a qualitative case approach. The subjects of this study were the principal of Madrasah Aliyah Negeri 2 Tebo, deputy principal, committee, administrative staff, teachers and students. Data collection with observation, interview and documentation techniques. Data analysis using the Miles and Huberman model consists of data reduction, data display and data conclusion. The results of the study indicate that the implementation of Total Quality Management (TQM) in improving the quality of education at MAN 2 Tebo is not optimal because it has not met the standards evenly in each quality component. In terms of planning, the implementation of TQM aims to create quality and superior human resources (HR) through programmed plans involving all elements of the school, including students and parents. In the implementation, the education process has been running well, although there are still obstacles in collecting data related to the effectiveness of the program and more structured communication. In terms of output and outcome, this madrasah has succeeded in implementing the superior class program, which strengthens public trust in the quality of education provided. Continuous improvement in the implementation of TQM is carried out constantly, with a focus on finding ways to improve every educational process at MAN 2 Tebo. The commitment of the head of the madrasah in implementing TQM focuses on fulfilling customer satisfaction, both from students and parents, to achieve better educational outcomes.

The Influence of Knowledge Management and Soft Skills Development on Employee Perfomance in Public Works Agency

2025-05-14T03:09:04-07:00

This study examines the influence of knowledge management and soft skills development on employee performance within the Public Works Agency in Indonesia. In today’s globalized and technologically advanced environment, employee performance is critical for organizational success. The research highlights that performance is no longer determined solely by technical abilities but also by the effective management of knowledge and the development of interpersonal competencies. Using a quantitative research design, data were collected from 215 respondents through a structured questionnaire and analyzed using multiple linear regression. The findings reveal that both knowledge management and soft skills development have a positive and significant effect on employee performance. Knowledge management through technology, procedures, and personal knowledge enables employees to access information efficiently and make informed decisions, thereby enhancing productivity. Similarly, soft skills such as communication, teamwork, ethical responsibility, and leadership are shown to improve collaboration and adaptability in the workplace. The statistical analysis, including t-tests, supports both hypotheses, indicating strong correlations between the independent variables and performance outcomes. The study concludes that effective knowledge management systems and soft skills training contribute substantially to achieving organizational goals.

U-Curve Analysis of Cultural Adaptation in IISMA Warwick Students: The Impact of Time Constraints on the Adjustment Process

2025-05-11T00:59:28-07:00

This research focuses on the process of cultural adaptation experienced by students who received the IISMA scholarship and studied at Warwick University in the United Kingdom. These students participated in an international exchange program that lasted only one semester, which created unique time constraints compared to longer-term programs. Using the U-Curve theory as a framework, this research applies a qualitative approach by conducting structured interviews with four IISMA Warwick awardees to better understand how students adapt in a short period of time. The findings show that most students went through the typical phases of the U-Curve theory—honeymoon, culture shock, adjustment, and mastery. However, because of the limited duration of their stay, these phases happened more quickly than what is usually expected. Many students entered the adjustment phase much earlier than predicted, although none of them had fully reached the mastery phase. The awareness of having only a short time abroad pushed them to respond more quickly and actively to challenges such as language barriers, academic differences, and social adjustments. This research highlights the need to revise or adapt traditional cultural adjustment models for short-term programs. Since few studies have explored how students adapt under strict time constraints, especially in one-semester programs, this research provides an original contribution. It also emphasizes the importance of creating contextual support systems that match the fast-paced nature of short-term cultural adaptation experiences.

The Role of Brand Ambassador, Brand Image and Brand Awareness in Shaping Purchase Decision of Calvin Klein Brand in E-Commerce Through Brand Trust as a Mediating Variable

2025-05-14T17:34:27-07:00

This research examines the role of brand ambassadors, brand image, and brand awareness in shaping purchase decisions of Calvin Klein brand in e-commerce through brand trust as mediating variable. The research aims to explain the relationship between these variables in influencing brand trust and consumer purchase decisions. Given the rapid development of e-commerce as a primary shopping platform in Indonesia, this research is conducted to provide insights into effective marketing strategies for global fashion brands. The research employed a quantitative approach by collecting primary data through a questionnaire with 270 respondents. The analysis tool used is structural equation modelling (SEM) with SmartPLS software. The results show that brand ambassadors, brand image, and brand awareness significantly influence brand trust. Furthermore, brand trust has a direct and significant effect on purchase decisions.

The Influence of Brand Image, Price, and Product Quality on the Purchase Decision of Stella Room Fresheners in Bandar Lampung

2025-05-23T07:09:26-07:00

This study was conducted to determine the influence of brand image, price, and product quality on the purchase decision of Stella room freshener in Bandar Lampung City. The sample of this study was 160 respondents who were taken by nonprobability sampling with the criteria of respondents who intended to buy Stella room freshener in Bandar Lampung City. Data collection used primary data, namely the distribution of questionnaires to students and the community of Bandar Lampung City and interviews with PT Catur Sentosa Anugerah (PT CSAN) as the official distribution of PT Godrej Indonesia, while secondary data were literature, journals of previous researchers, which were then analyzed. Data analysis tools using SPSS software version 27 are multiple linear analysis, partial testing (t), simultaneous testing (f), validity testing, reliability testing and coefficient of determination analysis (R2). R Square research shows that brand image (X1), price (X2), and product quality (X3) influence purchasing decisions (Y) by 52.1%. The results of the t test of brand image (X1), price (X2), and product quality (X3) influence purchasing decisions (Y). The results of the f test of brand image (X1), price (X2), and product quality (X3) of 0.000 mean that simultaneously there is an influence on purchasing decisions (Y).

The Influence of Service Quality, Price, Promotion and Ease of Access on Consumer Buying Interest at Agung Supermarket Limboto

2025-05-25T01:47:05-07:00

This study aims to analyze the influence of service quality, price, promotion, and ease of access on consumer buying interest in Agung Supermarket Limboto. The background of this research is based on the importance of effective marketing strategies in increasing consumer buying interest in the midst of fierce retail competition. The method used is a quantitative approach with data collection techniques through questionnaires that are distributed to consumers of Agung Supermarket Limboto. The data obtained were analyzed using multiple linear regression analysis. The results of the study show that the variables of service quality, price, promotion and ease of access have a positive and significant effect on consumer buying interest, both partially and simultaneously. These findings indicate that improvements in all four aspects can drive increased consumer purchasing decisions.

An Analysis of Financial Distress in Village-Owned Enterprises (BUM Desa) in Gorontalo Regency

2025-05-26T00:56:11-07:00

This study aims to analyze the financial distress conditions of Village-Owned Enterprises (BUM Desa) in Gorontalo Regency. This research uses a quantitative approach with descriptive data analysis techniques using the Springate S-Score model. Data collection was conducted through documentation methods, including stages such as collecting financial reports, performing financial ratio analyses, conducting financial distress analysis, and drawing research conclusions. The financial report data analyzed spans five years (2019–2023), constituting a time-series dataset. The results of the study indicate that, in general, BUM Desa in Gorontalo Regency are not experiencing financial distress. Of the six BUM Desa analyzed, three consistently demonstrated sound financial health over the five-year period, two exhibited fluctuations in financial performance but overall remained within the healthy category, and only one showed a low Springate score. However, this score was not sufficient to classify the enterprise as significantly distressed, as it continued to demonstrate ongoing business activities and adequate liquidity. Thus, it can be concluded that, overall, BUM Desa in Gorontalo Regency are in a financially healthy condition.

Rebranding, Repackaging, and Digital Marketing Analysis for Micro, Small, and Medium Business Owners

2025-05-30T21:26:28-07:00

The purpose of this research study is to analyze rebranding, repackaging, and digital marketing for micro, small, and medium business owners in Indonesia. This study uses a qualitative method with data collection through interviews and focus group discussions with Indonesian Micro, Small, and Medium Business Owners. The results of the study indicate that rebranding, repackaging, and digital marketing program to improve the capabilities of micro, small, and medium businesses is running well.

Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy

2025-05-30T21:28:05-07:00

At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data used is secondary data. The data collection method is a literature study. Integrated marketing includes coordination efforts through communication of various promotional elements and other marketing activities through an integrated marketing strategy in the form of sales promotion and personal selling.

The Role of Top Management Team in Company Digital Transformation

2025-05-30T21:29:20-07:00

The success or failure of a company's efforts in achieving its predetermined goals will largely be determined by the ability of the leader. Every organization must have and need a top leader or top manager who must carry out leadership and management activities for the entire organization as a whole. The purpose of this study is to provide information on the importance of the role of top management team in company digital transformation. The research used in this analysis uses theoretical research that will explain the role of top management team in company digital transformation. To support the exploration and development of theories, concepts, and arguments supported by secondary data. The results of the study show that the top management team has a crucial role in the company's digital transformation. The top management team is responsible for providing direction, support, and resources needed to achieve digital transformation goals.

Store Atmosphere Strategy in Micro, Small, and Medium Enterprises TikTok as a Marketing Strategy Supporter

2025-05-30T21:30:16-07:00

The business world in Indonesia is growing very rapidly, which is indicated by the sharp competition. Understanding consumer behavior is a key skill needed by business actors so that consumers can buy the goods or services they offer. Digital marketing enables micro, small, and medium enterprises to reach wider consumers at a more efficient cost than traditional marketing methods. TikTok supports micro, small, and medium enterprises in various ways, such as through the TikTok Shop feature, partnership programs, and digital training. TikTok Shop allows micro, small, and medium enterprises to sell their products online on the TikTok platform. The purpose of this study is to determine how Micro, Small, and Medium Enterprises on TikTok use the store atmosphere strategy as a marketing strategy supporter. This study uses an observational research type that will help achieve the research objectives. Observational research analysis requires the help of quantitative data, such as books, journals, and mass media articles. The research results show that the atmosphere in TikTok Shop is an e-commerce platform that allows users to shop for products directly within the TikTok application. Users can browse and purchase products from their feed or through the Shop tab.

Human Resource Development in Increasing Work Productivity

2025-05-30T21:31:13-07:00

Human resources have a major role in every organizational activity. As the main key, human resources will determine the success of the implementation of organizational activities. Human resources always play an active and dominant role in every organization, because human resources are planners, actors and determinants of the realization of organizational goals. A productive person describes the potential, perception and creativity of a person who always wants to contribute his abilities to benefit himself and his environment. The aim of this research is to explain human resource development in increasing work productivity. To help answer questions about human resource development in increasing work productivity, the type of research is theoretical research with the help of secondary sources such as books or journals.

Experiential Marketing Analysis on Customer Satisfaction

2025-05-30T21:32:03-07:00

Competition in the business world cannot be separated from the development of the environment faced. The business environment that has a major influence on marketing success is the development and advancement of technology, as well as changes in people's lifestyles. Marketing has an important role in society because marketing involves various aspects of life, including the economic and social fields, because marketing activities involve the problem of the flow of products from producers to consumers, and marketing creates important jobs for the community. The aim of this research is to understand the importance of experiential marketing analysis on customer satisfaction for companies and consumers. This research is assisted by a literature study research. The data obtained is compiled, analyzed, and summarized to obtain conclusions regarding the literature study. Data collection uses secondary data such as archived data in the form of books or journals. The results of the study show that experiential marketing analysis of customer satisfaction shows that strong customer experiences, especially those involving emotions and interactions, can increase customer satisfaction. Experiential marketing creates added value through experiences that differentiate products or services, so that customers feel more satisfied.

Product Variety on Customer Satisfaction: The Mediating and Moderating Role of Price Perception and Service Quality

2025-05-27T05:17:28-07:00

This study examines the mediation and moderation effects of price perception and service quality on the relationship between product variety and customer satisfaction in the automotive spare parts retail area. In this study, a quantitative approach was used and data were collected from 80 customers of the BC Waru Sidoarjo store using a questionnaire distributed through Google Forms. Statistical analysis was performed by SEM SmartPLS3 software. The results indicate that the factors of pricing perception, service quality, and product variety are interrelated in a very intricate way and can have a huge effect on customer satisfaction. This finding pinpoints the need for an integrated and holistic approach towards improving customer satisfaction. It will help management come up with more efficient ways of improving customer loyalty for competitive advantage in the market by understanding the dynamics of these elements and their interlinkages. It also offers a glimpse into the important interrelations that exist among the variables of key concern, while duly underscoring the need for clarity in understanding those factors that may affect the level of satisfaction on the part of customers from the motor vehicle spare parts sector.

The Influence of Sales Growth, Financial Distress, Leverage, and Firm Size on Prudence: A Study on Mining Sector Companies Listed on the Indonesia Stock Exchange

2025-06-07T02:13:32-07:00

This research examines how sales growth, financial hardship, leverage, and company size affect accounting prudence in Indonesia Stock Exchange-listed mining businesses from 2019 to 2023. Modern financial reporting encounters market volatility and management uncertainty, emphasising the need to recognise losses sooner than profits. Stakeholders depend on financial statements. The mining business is high-risk and complicated, thus financial anomalies highlight the need for open and careful accounting. This quantitative study uses multiple linear regression analysis on 213 firm-year observations. The results show that sales growth and company size do not impact prudence. Financial crisis reduces prudence, implying that struggling enterprises are less careful to retain shareholder trust. Leverage increases caution since highly leveraged enterprises report more cautiously to satisfy creditors. This research emphasises the importance of financial health and debt structure in Indonesian mining accounting prudence.

The Influence of Social Media and Influencers in Increasing Branding of Pelita Bangsa Student Business

2025-06-10T05:40:43-07:00

Study This aiming For analyze social media influence and influencers towards business branding enhancement student University Lamp Nation . In the digital era, social media No only become means communication , but Also transform become tool effective marketing for perpetrator business micro , including student entrepreneurship . Through interesting content And strategy creative delivery , social media capable build identity brand in a way wide . Besides that , the involvement of influencers as party the third one has influence big on social media can strengthen Power pull And credibility brand in the eyes Consumer.Research This use approach quantitative with method survey And technique Partial Least Square (PLS) analysis . Respondent in study This is student active running effort . Results study show that social media and influencers in general simultaneous influential positive And significant to business branding enhancement students . Social media play a role as channel main in expand range brand , while influencers help create connectedness emotional between brand And Consumers.Findings This show importance synergy between social media And strategy collaborative with influencers in build image strong brand . Research This give implications practical for student businessman in to design strategy effective digital marketing , as well as become contribution academic in enrich literature digital marketing based community campus.

Bridging the Digital Divide: Theoritical Perspectives on ICT Integration in Indonesian Education Policy

2025-06-01T18:09:47-07:00

This article examines the integration of Information and Communication Technology (ICT) within Indonesia's education system through multiple theoretical frameworks. Despite national initiatives such as Merdeka Belajar and Digitalisasi Sekolah, the implementation of ICT continues to face systemic barriers including infrastructure inequality, teacher preparedness, and fragmented policy execution. Utilizing a qualitative, literature-based approach, the study analyzes ICT integration through the lenses of Diffusion of Innovation, TPACK, SAMR, Constructivism, and Connectivism. These frameworks illuminate the sociocultural, pedagogical, and technological factors shaping ICT adoption in Indonesia’s diverse educational landscape. The findings underscore the need for locally responsive strategies that prioritize sustainable teacher professional development, inclusive infrastructure expansion, stakeholder collaboration, and context-sensitive policy formulation. Furthermore, the article outlines key benefits of ICT—such as enhanced access to information, personalized learning, and 21st-century skill development—while critically examining barriers rooted in inequities and institutional limitations. Practical strategies are proposed to address these challenges, including digital professional learning communities, culturally relevant content development, and innovation incentives. The study concludes by identifying future research directions, including longitudinal studies, inclusive practices, and policy evaluation. By offering a multidimensional perspective, this article contributes to ongoing discourse on how to bridge the digital divide and foster more equitable, effective ICT integration in Indonesian education.

The Influence of Service Quality Dimensions on Customer Satisfaction in Mr. Geprek MSME

2025-06-12T01:35:30-07:00

This study investigates how service quality dimensions influence customer satisfaction at Mr. Geprek, a culinary Micro, Small, and Medium Enterprise (MSME) at Lampung University. Small and Medium Enterprises significantly contribute to Indonesia's GDP and employment but face challenges in competitiveness, particularly regarding customer satisfaction. Service quality, encompassing tangibles, reliability, responsiveness, assurance, and empathy (SERVQUAL model), is crucial for business success. While previous research often focused on larger firms, this study specifically examines a student-run MSME and incorporates the impact of technology. Employing a quantitative research approach with an explanatory and descriptive design, the study collected primary data from 100 Mr. Geprek customers at Lampung University using Google Forms surveys and a 5-point Likert scale. Data analysis was performed using IBM SPSS Statistics 27, including descriptive analysis, multiple linear regression, F-tests, and t-tests.

Analysis of Financial Flexibility, Earning Volatility, and Asset Structure on Capital Structure in Infrastructure Companies Listed on the Indonesia Stock Exchange 2021–2024

2025-06-12T01:38:07-07:00

This study explores the impact of financial flexibility, earnings volatility, and asset structure on the capital structure of companies operating in the heavy construction and civil engineering subsector of Indonesia’s infrastructure industry, listed on the Indonesia Stock Exchange between 2021 and 2024. Employing panel data regression on 285 firm-year observations, the research identifies several critical insights. First, financial flexibility approximated by the ratio of retained earnings to total assets has a positive and statistically significant relationship with capital structure. This suggests that firms with greater internal financial strength tend to rely more on debt financing when additional funding is required, allowing them to respond efficiently to financial risks and investment opportunities in this capital-intensive environment. Second, earnings volatility, calculated as the standard deviation of return on assets (ROA), does not exhibit a significant influence on capital structure decisions. This outcome indicates that income variability does not markedly affect firms’ use of debt, likely due to their ability to manage unstable earnings through adaptive financial practices. Lastly, asset structure—measured by the proportion of fixed assets to total assets—also shows no significant correlation with capital structure. This result challenges the universal applicability of the pecking order theory, especially within industries characterized by high capital demands and unique risk profiles, such as heavy construction. The findings offer valuable insights by analyzing financial decision-making in a capital-intensive sector within a developing economy and highlight the potential need to reconsider traditional capital structure theories in specific industry contexts.

The Influence of Knowledge Sharing and Self-Efficacy on the Performance of Indonesian Competitive Taekwondo Athletes

2025-06-12T01:41:38-07:00

This research examines how knowledge sharing and self-efficacy affect Indonesian elite taekwondo players. Based on the importance of knowledge management and psychological preparation in competitive sports and Indonesian taekwondo players' inconsistent international performance, this study fills a gap in the literature. A quantitative technique was used to gather data from 166 active Indonesian kyourugi taekwondo athletes using standardized questionnaires and simple linear regression. Unlike early beliefs, information exchange does not greatly improve athlete performance in this scenario. Self-efficacy has a statistically significant beneficial effect on athletic accomplishment, highlighting its importance in competitive success. These findings imply that although explicit knowledge transfer may not immediately enhance competition performance, Indonesian taekwondo players need high self-efficacy to increase mental resilience, effort, and problem-solving. Sports stakeholders must emphasize psychologically informed training to generate high-performing athletes, according to the research.